Hydrate Your Complexion: Cold, harsh weather sure can be a reminder to reach for your favourite facial moisturizer. Remember, though: Hydrating the skin on your face year-round is an important part of a maintaining a healthy, radiant complexion—whether you’re noticing some dryness or not.
Well-hydrated skin is plump and firm and feels smooth to the touch, thanks to the lipid-rich outermost layer of the epidermis having enough water to help flush out toxins and carry nutrients to your skin’s cells.
Hydrated skin also tends to be less sensitive to irritants and germs that slip through that lipid barrier when your skin lacks moisture. A dehydrated complexion, on the other hand, loses elasticity, feels rougher and can become flaky, itchy, red or even inflamed. And without moisture, skin cells shrink, exaggerating the look of fine lines and wrinkles.